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WIIL
WIIL Platform

Follow one request all the way to paid.

A customer gets in touch on the channel they prefer. WIIL books or sells from your catalog, collects payment and brings in your team when a person is needed.

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Under 30 minutes
to go live
90+ languages
switching automatically
8 catalog types
from menus to properties
How one customer request moves through WIIL. A customer asks to book, order or reserve. The request arrives by phone, website chat, website voice, sms, email, telegram. WIIL works from your catalog, your rules and your agent’s role, and completes the booking, order or reservation. Payment is collected by link or terminal from the stored order, and delivery goes out by courier or shipping label. Your team is brought in with context when a person is needed, alongside the tools you connect.
  1. Step 1Customer

    Asks to book, order or reserve

    “Can I book a cut for Friday afternoon?”

  2. Step 2Channels

    Wherever they reach you

    • Phone
    • Website chat
    • Website voice
    • SMS
    • Email
    • Telegram
  3. Step 3WIIL

    Works from what you set

    • Your catalogPrices, availability and stock
    • Your rulesPolicies, required details, handover
    • Your agentRole, voice, 90+ languages
  4. Step 4Outcome

    Completed in the conversation

    • Booked
    • Ordered
    • Reserved
  5. Step 5Paid & delivered

    Charged from the stored order

    • Payment link
    • Terminal
    • Courier or label
  6. Step 6Your team & your systems

    Brought in with context

    • Handover
    • Needs You list
    • Connected tools
Chapter 1: Knows your business

Books and sells from your live catalog.

Everything WIIL offers a customer comes from a catalog you approve: what you sell, what it costs and when it is free. Customers and the agent only ever see what you have published.

  • Menus

    The kitchen board

    Dishes, add-ons, combos and serving hours

    Order placed

  • Table reservations

    Your floor plan

    Floor plans, tables and party sizes

    Table booked

  • Products

    Your stock

    Variants, bundles and stock

    Order placed

  • Services

    Your calendar

    Durations, prices and staff hours

    Appointment booked

  • Memberships

    Your plans

    Plans, session packs and passes

    Sign-up submitted

  • Rooms

    Rooms and nights

    Room types, rates and stay rules

    Stay reserved

  • Rentals

    Time windows

    Equipment, gear and spaces by time

    Rental booked

  • Properties

    Viewings

    Sale and rental listings

    Viewing requested

Run one or several. Your plan sets how many, from 1 on a free account to all 8 on Enterprise.

Start from what you already have.

Import your menu or price list from a spreadsheet, start from a ready-made template, or describe your business and review the draft WIIL builds.

  • Already run a point-of-sale, store, booking or hotel system? Make it the source of truth and WIIL follows its changes.
  • Discounts and taxes apply the same way on every channel.
  • Each location keeps its own hours and settings.
  • On plans with revision history, edits wait as unpublished changes until you publish.
A real recording: source material becomes a structured catalog

An agent that follows your rules.

Pick one of five ready-made roles, paste in your FAQ and policies, and choose a voice. The agent answers from what you give it and books or sells from your live catalog.

  • Speaks 90+ languages and switches to the customer’s language automatically.
  • Sounds like your brand, including a voice you cloned or bought on ElevenLabs or Cartesia.
  • Asks for the details you require, such as allergies or measurements, before a booking or order goes through.
  • Keeps to the guardrails you set: what it must never do, in every conversation.
Alex
web agent · General Customer Support role
What it knows
Pasted text and linked knowledge sources.
Frequently asked questions
Pasted text
Knowledgeready
Hours and policies
Pasted text
Knowledgeready
Allergens and dietary notes
Pasted text
Knowledgeready
Paste new knowledge
Chapter 2: Talks where customers are

Every channel, one remembered customer.

Customers call, chat or talk on your website, text, email or message you on Telegram. However they start, every visit adds to the same conversation with your business.

Customers pick up where they left off.

  • When a visit ends, WIIL writes a summary, so the next one starts with context.
  • If someone gives a phone number or email already on file, WIIL sends a one-time code before it joins their history.
  • Buy a local or toll-free number, with the price shown before you buy, or keep your number with Twilio or SignalWire.
  • One paste puts chat, voice or both on your website.
  • No website yet? Build one in five steps from your catalog, with chat built in, at yourbusiness.wiil.site.
Alex KimOne conversation · 2 channels
  1. APR 12
    SMSAsked about color servicePrefers Maya, after 2 PM
  2. APR 12
    SMSAppointment bookedColor service · Apr 19 · 2:30 PM
  3. APR 17
    SMSReminder sentService, stylist and time included
  4. TODAY
    Phone callAlex calls back“Can I move it to Friday?”
“Welcome back, Alex. Your color appointment with Maya is tomorrow at 2:30 PM. She has Friday at 3:00 PM open. Shall I move it?”

Where customers reach you

  • PhoneAnswers, books and transfers callsLive
  • Website chatChat on your site, in your styleLive
  • Website voiceCustomers talk from your siteLive
  • SMSOrders, bookings and updates by textLive
  • EmailReplies and confirmations by emailLive
  • TelegramOrders and bookings in TelegramLive
  • WhatsAppAwaiting Meta approvalComing soon
  • InstagramAwaiting Meta approvalComing soon
  • MessengerAwaiting Meta approvalComing soon
Chapter 3: Completes the transaction

Booked, ordered, paid and on its way.

Each conversation ends in a real record in WIIL, priced from your catalog. Anything that needs a person waits for you in one list.

What lands in WIIL

  • Appointments, on your calendarBooked into real staff hours and open times, confirmed automatically or by you.
  • Orders, on the kitchen boardPriced with your discounts and taxes, then moved from confirmed to ready.
  • Stays, with a room heldEach booking holds a real room right away. Paying in full confirms it.
  • Inquiries, with a viewing timeInterest, budget and the viewing time the customer asked for.

Where you price an item at the time of sale, the order stays an estimate until you confirm the amount, and it can be paid once you do.

Needs youWaiting on a person, in priority order
Sample data
  • Customers asking for a personSummary and last ten messages attached1
  • Appointments to confirmYou review bookings before they are confirmed3
  • Membership requests to reviewNobody becomes a member until they pay or you approve2
  • Orders with payment pendingPayment link sent, not paid yet2
  • Orders to confirmNew menu and product orders waiting for you4
Each teammate sees only the counts they are allowed to act on.

At the counter, too.

The same catalog runs your counter, tables and front desk, so what staff ring up and what WIIL books never disagree.

  • Take menu orders, product orders and service bookings at the counter or table.
  • Open a tab per table, send rounds to the kitchen and split the check by seat.
  • Take payment by card, cash or a payment link.
  • Seat bookings and walk-ins from the host stand, with a waitlist.
  • Manage memberships: plans, members by status, next bills and balances.
Sample order terminal in counter mode for a grill: item tiles with sizes and one sold-out item, and a takeout ticket for two burgers and fries totalling $23.76, ready to place, park or pay.

Paid, then on its way.

Collect payment the way each sale happens, and send orders out with tracking your customers can follow.

Payments

  • A payment link goes out by text or email when an order or booking is made.
  • Customers can save a card for next time on a payment account WIIL sets up.
  • Take any sale in person on a Square Terminal or Clover.
  • Bill memberships each period by subscription or saved card.

The amount charged always comes from the stored order or booking.

Payments partners: Stripe · Paystack · Square · Clover

Delivery

  • Buy shipping labels for product orders at live carrier rates.
  • Send product and menu orders across town with a local courier.
  • Customers get tracking messages by email and SMS.
  • Ship on a WIIL account with a prepaid wallet, or connect your own.

The agent doesn’t quote shipping in conversations yet, so you arrange delivery for the orders it takes.

Delivery partners: EasyPost · Uber Direct

Works with your tools

Keep the systems you already run.

Connect your point of sale, store, booking, CRM, payment and delivery systems. Bring customers, catalogs, orders and bookings over instead of re-typing them.

Payments

  • Stripe
  • Paystack
  • Square
    SquareImports your data
  • Clover
    CloverImports your data

Point of sale

  • Square
    SquareImports your data
  • Toast
    ToastImports your data
  • Clover
    CloverImports your data

Commerce

  • Shopify
    ShopifyImports your data

Delivery

  • EasyPost
  • Uber Direct
  • Uber Eats
    Uber Eats
  • DoorDash
    DoorDash
  • Wolt
    Wolt
  • Bolt Food
    Bolt Food

Bookings and hospitality

  • Mews
  • Cloudbeds
    Imports your data
  • OpenTable
    OpenTable
  • Zen Planner
    Zen PlannerImports your data
  • Zoho Bookings

CRM

  • HubSpot
    HubSpotImports your data
  • HighLevel
    Imports your data
  • Salesforce
  • Zoho CRM
    Zoho CRM

Calendars

  • Google Calendar
    Google Calendar
  • Microsoft Outlook
    Microsoft Outlook
  • Calendly
    Calendly

Accounting

  • QuickBooks Online
  • Xero

Which systems connect depends on your setup. Using something else? Ask us about yours

Chapter 4: Hands over, on your terms

Your team steps in with the full story.

Write handover rules in plain language, such as “the customer is upset about a charge.” When a rule matches or a customer asks for a person, WIIL brings in you or the teammate you chose.

Nobody starts from scratch.

  • Human handoff on every plan, starting with handovers to you. Named staff from Professional.
  • Whoever takes over sees a summary and the last ten messages.
  • Calls transfer warm or blind, and only to lines that are open, each with its own hours.
  • Staff join waiting website chats and calls live from their inbox.

Stay in charge as you grow.

  • Approvals and permissions

    Review bookings before they are confirmed, approve membership requests, and give each teammate only the access they need.

  • Activity log

    Changes to catalogs, prices and business rules are recorded with who made them and when.

  • Every location

    Each branch keeps its own address, hours, time zone and settings. Multi-location comes with Enterprise.

Chapter 5: Runs from your AI app

Set up and run it by talking to it.

The WIIL connector puts your whole business inside Claude, ChatGPT or Gemini. Set up a new business in a conversation, then change catalogs, stock, customers and memberships in plain language.

Start without opening a dashboard.

A new account can create its business in the chat. The AI app asks the setup questions one at a time, reads your answers back, and you type YES to accept the Terms before anything is created.

  • Add or change menu items, products, services, membership plans, rooms, tables, rentals and listings, then publish.
  • Check and adjust stock, import or merge customers and enrol members.
  • Update business settings and locations, or ask how last month went.
  • It only does what you approved, capped by your role. Deleting, bulk changes and publishing ask for YES first.

Connect the WIIL connector in three steps

  1. In Claude, ChatGPT or Gemini, add a custom connector.
  2. Paste the WIIL address below and connect.
  3. Sign in on WIIL and approve what the app may do.
https://mcp.wiil.io/merchant

More about the WIIL connector
Your AI app
WIIL connected · Harbor Café

How did last month go?

September 1–30, compared with August:Sample data

Orders
312+8%
Revenue
$14,860+11%
Bookings
146+5%
Low on stock
3 items

Mark the oat milk latte as sold out.

Done. Oat milk latte now shows as sold out on your menu.

Remove the summer specials.

That deletes 4 menu items. Type YES to confirm.

Figures are sample data. Business insights need a plan that includes analytics.
What’s included

Everything to book, sell and get paid.

Start on a free account with 3,000 credits and 1 catalog type. Paid plans start at $49 a month.

On every plan

  • An agent that books and sellsWorks from your live catalog, in the role, voice and rules you set.
  • 90+ languagesWIIL switches to the customer’s language automatically.
  • One conversation per customerPhone, website, SMS, email and Telegram share one history.
  • Human handoffWhoever steps in sees a summary and the last ten messages, so customers never repeat themselves.
  • Payment links by text or emailCustomers pay on a secure hosted page through Stripe, Paystack or Square. In person, take payment on Square Terminal or Clover.
  • A web page for each catalogA search-friendly public page with chat built in. You publish it when it is ready.
  • Your number or a new oneBuy a local or toll-free number with the price shown before you buy, or keep your Twilio or SignalWire number.
  • Appointment remindersBy text, email or call, checked again before they go out.
  • Manage from your AI appAdd WIIL to Claude, ChatGPT or Gemini, within the permissions you approve.

Depends on your plan

Catalog types
1 on Free · 2 on Basic · 3 on Professional · all 8 on Enterprise
Website and phone assistants
1 + 1 on Basic · up to 5 + 5 on Professional · unlimited on Enterprise
Who takes handovers
The account owner on Basic · named staff from Professional
Shared customer inbox and campaigns
From Basic
Catalog revision history
From Professional
Phone calls at once
2 on Professional · 5 on Enterprise
Multi-location and call-center services
Enterprise
Customer segmentation and advanced reporting
Enterprise
View Pricing
Start today

Set it up today. Take bookings tonight.

Start free with 3,000 credits · Plans from $49

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